The largest brands in the world rely on mascots to create a “face” for their brand.
Always a fun process, brainstorming and sketching ideas for a cartoon mascot for a specific company. This is where problem-solving becomes crucial.
Not often is a mascot design left to a single individual’s approval, but yet an entire team’s approval, with each person having their own ideas.
Finding that happy balance of everyone’s contributions and still turning out a final product that is usable across all forms of advertising/marketing is an extremely rewarding feeling.